How to Sell Clothes on Social Media

Selling things online is no longer a magic thing. The majority of consumers today get their goods from online sellers. However, research shows that the most successful e-commerce retailers sell things via social media. Consequently, if you have an online website where you are selling clothes, you shouldn’t sit pretty. Instead, you need to pursue selling clothes on social media.

Here is everything you need to know to get started:

Social Selling

The process of selling items on social media platforms is called social selling. It simply involves uploading specific items to a social media account. Once that item has been uploaded, a huge number of people can view and order it.

Selling on social media is a smart move because seven in ten consumers research items on social media. Similarly, about 43% of all clients purchase items from Facebook and Instagram. The net effect of this is that you will be missing a lot if your business is not selling through social media.

Select the Right Social Media Platform

There are a few social media platforms where you can sell your item. However, not all of them will serve your purpose. Some social media platforms work better for certain products and services. For example, a particular social media platform may be ideal for businesses selling electronic devices, but you may hit rock bottom when deciding to sell clothes on that platform.

The best way to know the right platform is to conduct a quick experiment. You can create social media accounts on all social media accounts to measure the returns on each. After some time, you will realize that one or two social media accounts perform better than the rest.


Facebook is the largest social media platform on the planet. It has implemented many e-commerce oriented features in the last decade. These features enable online sellers to list their inventory on their Facebook page. You can set up a Facebook account and start selling to Facebook followers within minutes.

Once you upload a clothing item to your social media account, you need to link it to a website. If a customer clicks on your Facebook ad, they will be redirected to your product catalog. Some Facebook applications allow customers to purchase directly within the Facebook website.

Another major benefit of using Facebook to sell clothes is it allows the use of big data analytics. You can track people who visited your online store. Then, you can provide this data to the Facebook analytics algorithm. This algorithm will proceed to put your ads in front of these people on their social media platforms. This way, you will be reaching people who have already shown interest in your clothes.


While Facebook was created to promote social connections, Instagram essentially is a fashion center. Here, people are interested in pictures and looks. This is a potential goldmine for any person planning to sell clothes online.

Instagram introduced a feature called Shoppable posts in 2016. The feature remained on trial mode for two years until it was launched at the end of 2018. When offering your clothes through Shoppable posts, you will have the option of linking them to your website and Facebook. Consumers will easily identify them because there will be a small shopping icon on that post. If they tap the shopping icon, they will view the price and brand of the item.

Facebook and Instagram have many similar e-commerce features. However, industry experts have noted that Instagram promotes creativity within its platform. As a result, the majority of clothing lines are on Instagram instead of Facebook.

There are many things you need to take into consideration when you sell your clothes on Instagram. First, you will need high-quality and professional pictures. Visitors to your Instagram page will first see images of your clothing items. If you post substandard and blurry pictures, your potential clients will be turned off. Other incentives, such as price and free shipping, will not matter. As a result, it’s a good idea to hire a professional photographer to take pictures of all of your clothes.

Another Instagram marketing technique is to show the practical usage of your item. Generally, most retailers hire celebrities and models to a photoshoot wearing your clothing items. This shows potential customers that that clothing item is very popular.


Pinterest may be an underrated social media platform, but many fashion retailers have made a fortune on this platform. Pinterest works differently since some posts are just for informative purposes. If you want your product to sell, you must add pins showing the price. This is called the buyable pin.

After you have created buyable pins on Pinterest, you should connect them to your online clothing store. Fortunately, the process is easy as you can use tools such as Magento and Shopify to connect your website to the Pinterest page. This means that all you have to do is upload images to Pinterest.

It is important to remember that the majority of Pinterest users are female. Millennials also form a huge chunk of people regularly using Pinterest. Consequently, it’s more profitable to sell women’s clothes on Pinterest. Also, remember that you don’t have to update your pins regularly as they will not disappear.


Twitter is not just a place for politics and discussing the items like those in Some fashion brands have found a way to advertise their clothing items on Twitter. Thankfully, Twitter has tools to help you sell clothes on the platform. There are a few things you need to do before you start selling cross on Twitter.

First, your Twitter cover photo should clearly demonstrate that you are selling clothes. This is where a professional photographer will come in handy. Next, you need to create the perfect bio explaining what you are selling.


Some models have become billionaires simply by selling clothes on social media. Perhaps your aim is not to become a billionaire, but you can make a lot of money selling fashion on social media. These tips will help you on your journey.